This past year, Gaga joined 80s music icon Cyndi Lauper in a frilly and fun coral lip campaign to rake in the most amount of money the lipstick series has ever made -- over $32 million.
Cumulatively, MAC's efforts have raised more than $190 million since it began the MAC AIDS Fund, which looks to spread awareness and blast stigmas surrounding the disease, as well as, provide help and resources for patients suffering from the fatal strain.
In order for a vendor to sell the highly sought-after MAC line of products, Mahon says the store must be on board with selling the Viva Glam products -- which benefit the MAC AIDS Fund in their entirety.
"Retail partners like Macy's, Nordstrom and Selfridges in London all give their margin back to us, so nothing is taken out of that $14.50 you pay for a Viva Glam lipstick. We owe a lot of our success to their generosity as well," said Mahon.
Gaga will be going it alone for the 2011 campaign, and we're dying to see what else the eccentric singer will flaunt in the photos. Will it be more heel-less shoes, a hair dress, or gravity-defying hat?
We wait with baited breath.
Until then, check out our interview with Cyndi Lauper on why she's so involved in fundraising for AIDS.
And don't miss out on how 500 hairdressers confronted the disease at the United Nations